The New Children's Museum


Client Summary:


The New Children's Museum is a dynamic, playful public space for children and
families to experience a range of exciting art exhibitions and programming from hands-on studio projects to performances with a powerful pre-existing brand.


Project Summary:


A system of collateral was needed to communicate with members. It was essential that the logo and collateral remained cohesive with the brand yet evolved enough to feel exclusive to the members. (Directed by Gavon Morris).




Brand Evolution




Member's Only Package




Member's Only Package




Member's Only Package